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'Shrirasthu Shubhamasthu' will be a light hearted, sweet story which aims to break free from the clutter of serious serials. Unlike the regular atte-sose dramas (read: Saas-Bahu stories) in this serial there is NO villain. Yes you read it right, no Villains! Armed with this formula for success and supported by an extensive marketing campaign Zee Kannada is all set to launch the serial on 22nd September 2014 in the 7:00pm band.